I was asked recently why we win awards and the simple answer was because we enter them. So if you’re sitting on the sidelines here are 3 very good promotional reasons to make 2019 the year you enter awards.
Reason 1: Media Proof
Industry awards allow you to be acknowledged by your industry. It’s important to raise your profile and awards allow you to do this in a few ways with the media from: Press Releases with the possibility to be published or broadcast and get a wider reach with their readership, listeners or viewers; with producers, journalists and researchers as you are now on their radar even if they don’t react the first, second or third time so keep at it.
Reason 2: Peer Proof
Your peers recognise you as an industry expert and the judges independently endorse this proof. Obviously this is most applicable when you’re shortlisted, a finalists and a winner. This then allows you to raise your profile with the media as one of the experts in your field thus supporting reason 1.
Reason 3: Social Proof
Clients as you know when you help them they just love it and are more open to give you testimonials so make sure you ask for them. These can then be shared with other clients in many ways and everyone one in social media. Typically when you win or are a finalist your chance to share in social media is invaluable as well as getting lots of likes often with FaceBook they encourage you to share and increase your reach with their promotional offers and the opportunity for more to follow you and get to know, like, trust.