The AVN Conference 2019 was a brilliant day. Full of fun, inspiration and knowledge.

Our AVN Award Winners 2019

Business Clarity: Blend Accountants

Practice Differentiation: MDH

Business Advisory: McKellens

Customer Committed Team: Blend Accountants

Consistently High Standards: Create

High Profile Practice: Murray Associates

Changing Lives: Beyond The Numbers


FIRM OF THE YEAR WINNERS:   MDH and Beyond The Numbers


We are excited to be working with the following sponsors this year. You will be able to visit them before, during and after the conference in the exhibitor’s hall.

AccountancyManager is a powerful Practice Management Software built to enhance efficiency and business growth within your firm. It is a low cost automated software solution, designed by accountants, to help you manage your clients, staff and workload. Our system aims to ‘reduce the administration time to zero’.
Our 3 main benefits are –
  1. Client on-boarding, automatic proposal & letters of engagement
  2. Automatically reminds and chases clients for missing information
  3. Automatically generated task lists for all your staff
FreeAgent is the UK’s market-leading online accounting system designed specifically for small business owners and their accountants. Already used by over 70,000 small business customers, FreeAgent’s powerful end-to-end accounting solution is specifically designed to simplify the admin associated with your smaller clients, while giving you the robust features and proactive alerts that your practice needs.
From proposal to paid in one place without the chase. Smart accountants use Practice Ignition to price their services, win more deals, collect their direct debit payments and automatically generate their engagement letter. Come and find out why more accountants are choosing Practice Ignition as their all-in-one client onboarding solution

TaxCalc produces smart, simple, integrated and affordable practice software for tax, accounts production, practice management, company secretarial, VAT, GDPR and more. Our award-winning products are continually updated, MTD-enabled and run beautifully on PC, Mac, Linux and Cloud. No wonder TaxCalc is the go-to, trusted provider to over 8,000 UK firms.

Born in the cloud, Xero is a beautiful, easy-to-use accounting platform for small businesses and their advisors. Xero has more than 1.8 million subscribers in over 180 countries with more than 463,000 of those in the UK. The company has a thriving ecosystem of 700+ third party apps and 200+ connections to banks and financial service providers. Xero has won a number of awards in the UK. These include Financial Software Provider at the 2019 FD Excellence Awards, Cloud Product of the Year at the 2019 National Technology Awards, Small Business Accounting, Practitioners’ Choice Award at the 2018 Accounting Excellence Awards and Best Bookkeeping Software and Friendliest Software Provider at the 2018 ICB Luca Awards.

Satago is a flexible invoice finance, debt chasing and risk insight platform that has been designed to help businesses get paid on time – every time. By providing invoice finance Satago bridges your cash flow gaps allowing you to focus on growing your business. Our automated debtor chaser and risk insight tools are completely free to use with no obligation to finance your invoices. We are an accredited partner with market leaders in the world of accountancy and cloud accounting software.


The Institute of Chartered Accountants in England and Wales (ICAEW) is a professional membership organisation with over 180,000 members and students worldwide.

Our world-leading chartered accountancy qualification, the ACA, is one of the most advanced learning and professional development programmes available. Offering the ACA to your staff will equip them with the knowledge, skills, and ethical integrity to build a resilient finance function and add value to your business.

As a non-levy paying employer, you can use government funding towards ACA training as part of the Level 7 Accountancy Professional apprenticeship. Graduates, non-graduates and existing staff are all eligible.


Helping accountants and professional service firms attract their ideal clients. A4G can introduce you to prospective new clients and follow-up your meetings until you are instructed to act. Engage clients and prospects to self diagnose their advisory needs. Try out the automated process to increase your advisory fees. 


John Hotowka

Hotowka Head Shot

Even when times are hard there are always people and organisations who are successful and resilient. What’s more, they flourish irrespective of the state of the economy and the challenges thrown at them. The key lies in their mind-set.

THIS MIND-SET CAN BE LEARNED – ‘Achievement Thinking’ is a collection of simple tools and strategies to empower and help you find, keep and grow the strength to continuously flourish, build resilience and manage change even in times of uncertainty.

These mindset strategies are applicable to any aspect of your life.

Professionally John’s strategies have helped companies and individuals hit their annual sales 3 months ahead of target. He even applied his strategies to his personal life and lost 7st (45Kgs) of excess weight.

Now it’s your turn what would you like to achieve?

Some speakers are informative, some are entertaining and some are thought-provoking… John is all three.

3 key takeaways from attending John’s session:

  1. You’ll learn how to recognise a limiting belief and overcome it.
  2. How to focus on what is helpful to you to build resilience and achieve your goals.
  3. Where and how to tap into a little known resource that’s under your nose to help you work more efficiently and effectively and give you all the moral support you need.

Paul Carvell


Paul Carvell is more than just an accountant – he’s a businessman.

He is extremely passionate about helping others in business achieve their goals. His clients consistently say he’s been an excellent sounding board for them, supporting them to achieve their vision and aspirations.

Paul has won multiple awards, including Business Professional of the Year at the Coventry & Warwickshire First Pro Awards and is the driving force behind SFB growth and many successes.

3 key takeaways from attending Paul’s session:

  1. Always have a vision (be prepared for it to evolve)
  2. Always trust your gut
  3. Learn to enjoy the ride

Gloria Murray


Gloria is passionate about small businesses and helping them – make more profit, understand their numbers and achieve a much better life/work balance. When she set up her practice 23 years ago that was her aim and she still continues with this now.

In 2014 she won Most Innovative Small Accountancy Practice, in 2018 Most Innovative Business Adviser and Accountants Changing Lives Award. She was one of the headline speakers at this year’s 2020 Group Business Advisory Conference for Accountants, sharing her techniques, tips and insights on running her Business Consultancy with clients around the UK.

3 key takeaways from attending Gloria’s session:

  1. Why the ‘rollercoaster ride’ is important
  2. How to manage the ups and downs in your business
  3. What to do when the sh*t hits the fan