Crisis …what crisis?

Ok, so the world is in panic. But out of every crisis there comes an opportunity.

The definitions of ‘Crisis’ are :-

• a time of intense difficulty or danger.

“the current economic crisis”

• a time when a difficult or important decision must be made.

“the situation has reached crisis point”

• the turning point of a disease when an important change takes place, indicating either recovery or death.

I am choosing to focus on this being a “turning point” “when an important change takes place” to lead to “recovery or death”

So, if we are to see this as a turning point – that suggests an opportunity.  Accountants are seeing their clients asking to reduce fees, or even go out of business, but what if rather than this being a negative we could turn it into a positive.

Do you remember why you went into business?  Does your Practice deliver for you what you want and need?  Have you ever thought about your IDEAL practice and the ideal clients you would love to work for?  But of course, you have been too busy to do anything about it.  Constantly on the treadmill delivering compliance services.  So how about taking this opportunity to make some changes for you?

So firstly, why not…

Grade your clients by how likely that they will still be in business in 3,6,9 months. If A’s & B’s are the ones you believe could be in business then focus your time on them.

Of course, you also need to decide what you are going to do about the D’s.  They may be the ones shouting for help but in reality, you may need to decide if the best advice you could give them is to stop trading now. 

Invest in the clients you want to still be working with in 9 months’ time.

Emma Slack – AVN PGE