Learn the exact steps to grow your profits, your freedom and enjoyment – and make a profound difference to your clients


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AVN Masterclass


At AVN we believe that… it’s not really success if it comes at the expense of family, friends and health.

Everything we do is oriented around helping accountants run a more enjoyable, profitable accounting firm that gives them greater personal freedom and that enables them to make a greater difference their clients too.

At the AVN Masterclass, you’ll learn how to implement a roadmap that leads you to the accountancy practice you’ve always wanted.


Get your life back with CLARITY: defining and implementing a clear …

  • Vision strategy, so that you know how to achieve your dream practice
  • Marketing strategy, so that you begin to attract better quality clients
  • Pricing strategy, so that you price based on the value you bring
  • Quick wins strategy, so that you can reduce your hours and pressures and improve profits and cashflow

Earn greater respect by POSITIONING your firm in the right way – so price becomes irrelevant.

  • Become incomparable, making value the deciding factor, not price
  • Become truly proactive
  • Become inspiring by engaging your clients on a deeper level

Be appreciated by adding incredible VALUE

  • Earn even greater fees by adding high impact, low effort services
  • Demonstrate greater value and opportunities to even your smallest clients
  • Learn ways to help clients improve revenue, profits, cashflow and their personal wealth so you become indispensable

Leverage your time by GEARING so that you can work fewer hours, with less stress and greater income.

  • Discover ways to massively increase productivity across your entire firm
  • How to develop a highly productive and customer focused team culture
  • how to effectively outsource without the headaches and concerns many others experience

Take more worry free holidays without losing control using AUTOMATION

  • The right technologies save you time, the wrong ones consume time – discover how to automate more of what you do with the right technologies
  • Understand the systems and processes that save time and maintain consistently high standards
  • Be able to take holidays without worries or high before/after workloads

Become sought after by great clients by raising your PROFILE leading to the kind of work you want to deliver and for the fees you deserve by discovering how to:

  • Raise your online profile in a leveraged way
  • raise your offline profile in a leveraged way
  • Build an automatic pipeline for new clients

Make a greater difference through becoming PURPOSEFUL. We show you easy ways to make a difference to…

  • Yourself and your family
  • Your team
  • Your clients
  • The local and wider community.

Leave with confidence and assurance. You’ll come away with a detailed IMPROVEMENT PLAN – so you know EXACTLY what you need to do to get the results you want. And we’ll work with you to create the plan that will take you to your dream practice.




A bonus 1 to 1 session with a practice growth expert after the Masterclass so that you can run any afterthoughts, concerns and queries past our amazing, supportive team. A follow up ‘MAKE IT HAPPEN‘ session.

We’re determined to help you get those ideas off the page and working for you in your practice!

AVN Masterclass


A 2 day workshop (either live or online) that gives you the knowledge, confidence, skills and tools to build the kind of accountancy practice you’ve always wanted – so you can live the kind of life you want.

And we don’t just give you the tools, we show you how to use them so you can start making change happen as soon as you sit down at your desk.

This is not a platform to sell to you. We aim to deliver immense value through concepts and strategies we’ve developed over 20+ years of working with accountants.

You will come away inspired.

You will come away motivated to grow your practice into a thriving business.

You will come away with crystal clarity on what to do and how to do it.

AVN Masterclass


This Masterclass is for ambitious accountancy practice owners/partners who want their practice to give them more. More income. More fulfilment. More of the right kind of clients. More time for the other things in life.

It’s ideal for you if …

You’re a partner or owner of a 1 – 2 partner/owner accountancy practice

Your turnover is more than £150k

You have 5 or more team members

Why? Because these types of practices are proven to get the best results from the AVN Masterclass.

But more importantly, the Masterclass is for you if you have the right mindset. If you want to grow your practice, develop your team, and build a future-proof business, you’ll get huge value from the 2 days..

AVN Masterclass


Because your practice simply isn’t delivering the fulfilment, the income or the lifestyle you really want. And you’re ready to do something about it.

Because you’d love to scale up but you can’t see how to do it without adding to your stress and the hours you work.

Because you’re working far more hours than you want (with a negative impact on life outside work).

Because you simply don’t earn enough for your level of knowledge and expertise.

Because you feel like you’re stuck on a treadmill that’s going nowhere.

Because you’re thinking about exiting your business but you can’t do it until you increase its value.

Because things are good but you have a nagging feeling they could be even better.

Life changing, inspiring – worth every minute and every penny.

John Capper, Taylor Viney & Marlow

It was amazing – the Masterclass blew me away actually.

Val Wishart, Beyond The Numbers Readers Expert

The best 2 day course I have ever been on – totally engrossed!

Micheál Dennehy, Positive Cashflow

AVN Masterclass



There are hundreds of courses out there for accountants, so why come to this one?


Many of those courses will share great content, and show you the WHAT and the WHY.


But they often leave out the HOW. So you’re left feeling inspired, but not much wiser on how to actually implement the learning.


At the AVN Masterclass we share every HOW so you can do it yourself.


One of our core beliefs at AVN is the old adage… if you give someone a fish, you feed them for a day; if you teach them to fish, you feed them for life.


Our philosophy throughout the Masterclass is to teach everyone to enhance their business skills. Some choose to tap in to the further help we offer to accelerate their journey. Others prefer to do it themselves. But everyone leaves the Masterclass knowing exactly what they need to do to achieve a better lifestyle and a more profitable business.

AVN Masterclass


We are committed to delivering incredible value over the 2 days of the AVN Masterclass. But if you don’t feel you’ve had value from your investment, we guarantee to give you your money back – no quibble.


AVN Masterclass Shane Lukas
AVN Masterclass Emma Slack
AVN Masterclass Kerry Riley

Shane Lukas

Author – Speaker – Trainer – Coach

Shane has transformed the lives of thousands of accountants by showing them how to create an accounting business that works for them – profitably and systematically – so they achieve the lifestyle they desire.

At the AVN Masterclass, you’ll learn how you can do the same. Our unique roadmap gives you the knowledge and the confidence to start making the changes you’ve always wanted.

Shane’s insights into what really works come from more than two decades of working with accountants, understanding their stress and anxiety and making it his mission to find a sustainable solution.

Emma Slack

Trainer – Coach – Mentor

A Practice Growth Expert, Emma has been coaching, training and mentoring accountants in practice for over 23 years. The accountants she works with have gained in confidence, gained in client and team happiness, and gained in fees and income.

As an accountant herself, Emma knows all too well the frustrations and challenges of working in practice. She is passionate about finding a better way of doing things and making a real difference to the lives of accountants everywhere.

Kerry Riley

Trainer – Coach – Mentor

As a Practice Growth Expert, Kerry is focused on developing the accountants she works with so that they are energised and motivated to gain more fulfilment from their role – and to do the same for their teams.

Kerry is also a certified fitness and wellness coach and also a yoga teacher. Her energy and enthusiasm are infectious!